Pandora SXSW

March 2017
Austin, TX
20,000+ Attendees
From Stoelt Productions Experiential & Digital
Commanding over 32,000 sq. ft of real estate on 6th and 7th Street in Austin, the Pandora events team once again tapped Stoelt Productions for the third consecutive year. Showcasing and live streaming 42 bands over the course of the four-day festival, taking things to the next level this year was paramount in support of the brand repositioning and the launch of the new Pandora Premium service. Our team had just four days to build out the entire three city-block footprint. The team was challenged to not only produce a flawless event, but also design, develop and execute five sponsor activations for FedEx, Ashley Home Store, Clorox, Simple Mobile, McDonald's and a roaming activation for MGM National Harbor. Going bigger this year Stoelt erected a 4' x 60' 4mm LED marquee on the front of the venue featuring custom content developed for each day featuring the daily line-up of artists, social media handles, and the live stream URL. Over 20 massive UV led fixtures bathed the exterior of the venue, dye sublimated cloth banners and the new 100' long by 12' high branded scrims. Suspended from the west wall, a custom 8' square neon sign with integrated 4mm LED screens and LED lighting faced the Waller Creek. The new and expansive 14,000 sq ft artist village featured custom built Edison walls, content capture trailer, outdoor lounge, and two hospitality tents. As one of the largest builds and brand experiences, Pandora at SXSW 2017 once again dominated the 2017 SXSW music festival
Venue map
The Gatsby
Austin, TX
Event Team
Agencies & Vendors