Michelin Daytona Bike Week - Experiential Activation in Daytona Beach, FL | The Vendry

Michelin Daytona Bike Week

March 2020
Experiential Activation
Daytona Beach, FL
20,000+ Attendees
From The Pineapple Agency
In a sea of custom bikes, big brands, and loud pipes, it takes a lot to stand out at Daytona Bike Week. With the Pineapple Agency, Michelin created a memorable Bike Week experience that generated results and turned heads. Michelin wanted to create an authentic engagement in this unique market by sharing its entire product portfolio together for the first time. With a creative activation, Dayton
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