City Lab Global Summit

The mission of the CityLab conference, an annual summit organized by Bloomberg Philanthropies, is to bring together urban leaders from around the world with policymakers, business leaders, artists, and activists. The task is to create an atmosphere where guests share ideas, explore solutions, and begin conversations about urban growth, and the responsibility Urban Leaders and City Dwellers have to make cities sustainable, environmentally conscious, and livable. ShirazCreative utilized key messaging and branding with elevated ideation and event design. ​ During CityLab DC, Michael Bloomberg’s Asphalt Art Initiative was used to showcase how cities can utilize community engagement with art to improve street safety and revitalize public spaces. ShirazCreative developed an interactive digital gallery that was viewable to summit attendees both on pavement and surrounding walls. An LED floor was powered by infrared sensors and cameras, while a LED wall powered by Microsoft Kinect technology was used to track summit attendees’ movements, allowing for an illuminated experience.