20th Century Fox Turbo

CHALLENGES GRADIENT produced a stunt for 20th Century Fox and DreamWorks Animation for the theatrical release of TURBO. We promoted the family-friendly film via a large scale stunt in the middle of Manhattan. ​STRATEGY GRADIENT designed and engineered a massive version of skeeball to help promote the film’s animated characters. Our team created a technical rigging structure over four days that would winch five massive fabricated snails up the facade of a building at Rockefeller Plaza. Via social activations, the oversized characters raced up the facade, pushed by their total social likes.