Donovan Mitchell - Rookie Event
June 2018
Collaborators
Experiential Activation
Los Angeles, CA
1,000 - 5,000 Attendees
Overview
From Moment
In 2018, Donovan Mitchel was having his coming our party in the NBA and was in contention for Rookie of the Year. adidas asked moment to host an event celebrating his season and campaigning for Rookie of the Year accolades. Moment curated and event that not only celebrated Donovan, but drove traffic to key retailers for increased apparel sales.
