Country Thunder

MDN was contracted to design an attractive space that exemplified the Batiste culture and beckoned festival goers to come inside. We designed a space that included two beauty bars where campers could get their hair braided and styled, a lounge for community gathering and a selfie station for guests to snap and share photos of their new dos. This festival attracted 130,000 attendees with 50% being female. Over the course of the four-day festival, the popular Batiste activation hosted thousands of hair styling experiences and gave away 40,000 product samples. Batiste made their mark and influenced tens of thousands of new fans who were not yet familiar with the product.