Legacy West University

When our client challenged us to come up with a back to school activation in the midst of the COVID-19 pandemic, we knew that school wouldn’t look the same for everyone. Whether people were going back virtually, homeschooling or adapting to new precautions at their school building, it would not be a traditional school year. We set out to create Legacy West University, and experiential outdoor activation combined with covid safe hybrid programming that offered consumers a place to experience their favorite things about the back to school season. The centerpiece of the activation was a multicolored 80 ft locker wall that served as our programming anchor and perfect BTS photo background. We created stand alone selfie stands to create a touch free photo experience. In addition to the build, the month of August featured programming including art class, music class, democracy class, Friday Night (movie) Lights, first day photos and more.