TxA Virtual Conference and Showcase

The Texas Society of Architects hosts an annual Conference and showcase that features in-person building tours, educational sessions, a tradeshow, keynote presentations, and various networking activities. When 2020 made it impossible for TxA to proceed with their plans for an in-person conference, they turned to their trusted partner, Shepard Exposition Services to transition to a virtual event. Shepard engaged TalkingTree Creative to execute the design and production of the event. TxA’s goal was an event that preserved as much of their in-person experience as possible. We were committed to showing them that the pivot to virtual isn’t just a backup – it’s an opportunity. In partnership with Shepard, we produced a virtual experience that exceeded the limitations of in-person event production. The 2020 TxA Virtual Event and Showcase was a demonstration of the evolving modern event landscape. Events like this prove it’s possible to produce a virtual experience that is energizing, interactive, and engaging while valuing health and safety in these volatile times.