Oscar Health Enrollment Experiences

Oscar, the first direct-to-consumer health insurer, pairing member engagement with the ease of technology, tapped Studio Butch to translate the digitally-based brand identity into physical activations. These activations centered around their open enrollment campaign. Supporting Studio Butch’s creative designs, Stoelt was brought on board to engineer, fabricate, and provide logistics support for the activations that came to life in an assortment of locations across New York City, Miami, and Los Angeles over two months. The first of two components was the mobile activation featuring a pair of wrapped vintage VW buses, supported by an array of custom fabricated kits that included swag displays, signage, and decor that was scalable for each location. Stoelt sourced, procured, and wrapped the vans and along with engineering and fabricating the support elements. The second component of the campaign was branded pop-up carts that could activate anywhere on short notice. The result was a fully customized pushcart clad in solid wood with color-matched direct printing, modular pegboard swag displays, integrated folding counter, umbrella, and custom flags. Thought the duration of the campaign, these lounges were deployed in 175 locations. Our role: + Van Procurement & Wrapping + Van Logistics and Support + 3D Renderings & Shop Drawings + Engineering & Fabrication Of Custom elements: + Push Carts + Swag Displays + Totem Signage + Crating & Logistics + Deployment & Use Guidelines