Byrdie Beauty Lab

Originally planned to be an IRL (In Real Life) event as a Pop-Up on Melrose Blvd, the Byride Beauty Lab was going to be a multi-day event featuring brand activations and panel discussions and masterclasses. Due to the ongoing pandemic, the brand elected to pivot to a virtual event with 8 hours of curated content, including editorial and sponsored segments centered around beauty, self-care, and well-being. Rather than taking the typical route of utilizing a branded virtual event platform, Stoelt Productions recommended a studio-based event in Los Angeles with high-level production. To make the event as engaging as possible and break the typical zoom fatigue, Stoelt worked with Byride to design and create a minimalistic set with a stage large enough for the four-person panel discussion. Utilizing a jib and multiple cameras, viewers experienced something new and different in the virtual event space. Bridging the gap between online and in-person events, the first 800 guests registered for one of the eight sessions received a gift box packed with beauty essentials and sponsored products. Segments ranged from morning yoga and midday mediation to panel discussions and masterclasses centered and attendees we're able to follow along at home. Stoelt Productions provided full turnkey production. Services included venue procurement, set design, fabrication, custom digital assets, technical production, cameras, switching, live stream, recording, covid compliance, and testing.