Shoedazzle Erika Jayne

To celebrate the launch of Erika Jayne’s glamorous winter Shoedazzle collection, we created a sparkling Winter Wonderland. Erika hosted the Real Housewives of Beverly Hills cast, industry tastemakers and close friends. A dramatic 70 ft LED balloon installation welcomed guests’ to Erika’s Winter Wonderland highlighting the collection on lucite pedestals. From a custom crystal shoe chandelier to an edible giant 4ft replica of the “Roxy Shoe”, every detail conveyed not only the wit and charm of the fabulous shoes but Erika Jayne herself.