Provider Bridge Promo

The Federation of State Medical Boards worked with us to promote Provider Bridge, a new tool for streamlining the mobilization of health care professionals during the COVID-19 pandemic and future public health emergencies. Using deft motion design and fully animated character scenes, we created a video that defines the tool and illustrates its ease of use in an equally accessible viewing experience. Over the years, LAI Video has enjoyed partnering with FSMB on animated videos that bring healthcare concepts down-to-earth for regular people (like medical licensure compacts or a nationwide database of disciplinary actions). So when FSMB approached us to introduce a new tool for healthcare professionals stretched thin by the pandemic, our team of designers and motionographers were ready to expand the growing visual language that we’ve been developing with FSMB for years. The team’s creative trust recognized that our strategy would require a careful balancing act: one that would speak candidly about the challenges facing medical professionals, but would also address the seriousness of the crisis at hand. This was done through an expert explainer video. We worked to establish a cool, subdued palette that would address the serious medical subject matter. Central objects were anchored in the frame, morphing from problem to solution as the surrounding scene swirled through time and space.