Opening of Mercedes-Benz of Burlington

The grand opening of Mercedes-Benz of Burlington was held on February 12. The event and its extreme logistics were planned and executed in 3 short months. Our team hit the road running with ideas that included partnering with Neiman Marcus to showcase the Herve Leger and Christian Louboutin Show. We created an exclusive event boxed invitation within and wrapped around their luxury coffee brand to Mercedes-Benz’ VIP clientele and another digital version of the invitation to create event buzz. Provided a plan to build wall build-out appearing as a permanent structure their drive-in area which we transformed to a branded dine-around environment featuring the area’s top restaurants. We solicited and secured 3 bucket list items including a magnum Balthazar wine with an exclusive ruby from a local jeweler. Created a socialite and business leader committee to create even more buzz. Handled press, room blocks and the Burlington Marriott, and executed all facets of permitting (ISD, Health, Fire, Alcohol, Special Affects, Tents, EMS, Stage, Temp Structure, Capacity, Entertainment) with the Town of Burlington. In addition to the extreme logistics, we handled content, graphics, PR, complex Valet plan, fashion show production, entertainment, guest list management, fundraising, luxury gifting for all cars, and event decor. The event featured the Herve Leger and Christian Louboutin Show, as well as a fundraiser that raised $150k from 3 items to support the Lahey Hospital & Medical Center