Progressive Virtual Reality Lake Dash

Title sponsor of the National Marine Manufacturer’s Association 2018 Boat Show series, Progressive Insurance, approached NEXT/NOW and agency partner MatchMG to create an original Virtual Reality Trade Show Experience as a centerpiece to their boathouse themed Exhibit. The resulting VR simulator featured an actual steering wheel, throttle, and advanced sensors that mapped and digitized users hands into the game. An exciting race to the finish, users got to take their best shot at getting on the leaderboard. With over 20,000 users, “The Progressive LAKE DASH VR Trade Show Experience” proved itself a powerful attractor and a successful digital activation for Progressive Insurance.