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Be Like Steph

February 2018
Experiential Activation
Los Angeles, CA
 
Overview
From NEXT/NOW
Official Health Provider for the NBA, Kaiser Permanente, wanted to leverage their relationship with the NBA along with their imaging rights with All-Star Steph Curry. So for the NBA All-Star Weekend Crossover, NEXT/NOW worked with agency partner Octagon to develop a gesture-controlled, larger than life three-point shootout, where fans stepped into the shoes of the famed point guard and competed for a top score. When the fans leaped, Steph leaped; when they shot, Steph shot. The activation ended with a personalized video shareable emailed to the fan.
Venue
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The Majestic Downtown
Los Angeles, CA
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