Be Like Steph

Official Health Provider for the NBA, Kaiser Permanente, wanted to leverage their relationship with the NBA along with their imaging rights with All-Star Steph Curry. So for the NBA All-Star Weekend Crossover, NEXT/NOW worked with agency partner Octagon to develop a gesture-controlled, larger than life three-point shootout, where fans stepped into the shoes of the famed point guard and competed for a top score. When the fans leaped, Steph leaped; when they shot, Steph shot. The activation ended with a personalized video shareable emailed to the fan.