DCPS Persists "You Got This”
December 2020
Collaborators
Product Launch
Washington, DC
Overview
From Leading Authorities Inc.
DC Public Schools came to us looking for a memorable way to introduce its new DCPS Persists program, an initiative designed to raise the college graduation rate of DCPS alumni. Inspired by popular social media trends, we produced a promotional video that speaks comfortably to a TikTok generation fluent in influencer culture, reminding students that as they take their next steps ahead, DCPS has their back.
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