Adidas Brand Center MIYASHITA PARK

July 2020
In-Store Event
Tokyo, Japan
100 - 150 Attendees
From Empire Entertainment
As part of adidas’s new initiative, “END PLASTIC WASTE”, adidas Japan, in collaboration with Empire artist Shinpei Kashihara has co-created artwork for adidas Japan's first “Sustainability Area”. Opening on July 28th in the adidas Brand Center RAYARD MIYASHITA PARK, adidas Japan’s largest store, guests were greeted by large banners on the 1st and 2nd floors. Designed by single-stroke painter, Nande, “by using a single stroke, human beings, nature and society can all be connected.” This design, combining the motifs that symbolize Tokyo, Sports, and the adidas logo, created a new “gateway” to Shibuya, Tokyo. The mural of the Sustainability Area, designed by Shinpei Kashiwara with Chikako Kai of the Creative & Artist Unit “RON TOPAS Creative LAB”, beautifully decorated the store. Under the “END PLASTIC WASTE” message, recycled polyester and fabrics were used in these designs. Empire is proud once again to work with the Adidas Brand and continue to act as a leader in producing global sports brand events.​
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