Krispy Kreme Times Square: Sweet Peek

As a sweet surprise amidst the pandemic, Krispy Kreme announced that its first global flagship shop – the highly anticipated Times Square Flagship Shop located at 1601 Broadway (at West 48th Street) – is scheduled to open in NYC on September 15, 2020. The 4,500-square-foot shop will deliver an immersive Krispy Kreme doughnut theater experience, including hot and fresh Original Glazed Doughnuts produced inside the shop 24 hours a day. Empire was brought on board to produce and livestream the Sweet Peek virtual tour for press on August 25, 2020. In showcasing the flagship’s deliciously interactive and one-of-a-kind hot doughnut experience, Empire worked closely with the FleishmanHillard team to create and develop the run-of-show, storyboard, and script to highlight all of the shop highlights. Empire’s scope of work also included talent advance and rehearsals, technical production, live broadcast, motion graphics, and filming & editing of footage into the virtual experience. Empire is delighted to have worked with Krispy Kreme and FleishmanHillard to help bring more joy to the heart of New York City.