Mike's Hard Lemonade

Havas Street partnered with Mike's Hard Lemonade to bring to life the "Bright Side" . For three days, an immersive, multi-sensory experience open to the public popped up in Downtown Los Angeles. Attendees of the Bright Side could not help but smile as they entered a space completely dedicated to happiness. All 7 of the event's unique stations tied back to a study about how the activity was proven to make you happy. High hghlight stations included an adult ball pit, Caraoke (Karaoke in a Car), trees made of cotton candy, a photo-booth with puppies, and of course bar serving custom Mike's Hard Lemonade cocktails. Attendees capped off the night with a comedy show by comedian Brent Morin of Chelsea Lately. In addition to the stations open to the public, the Bright Side also had a VIP bubble room for top-tier media attendees and influencers.