Victoria’s Dia De Los Muertos
October 2020
Collaborators
In-Store Event
New York, NY
Overview
From Groove Jones
Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’ Victoria Dia De Los Muertos campaign.
The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday.
Groove Jones designed the experience to work with WebAR.
Event Team
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