AT&T Pebble Beach Pro Am

AT&T Connects Golf Fans with Jordan Spieth through Magic Leap and Interactive Golf Club Swing Experiences at Pebble Beach Pro-Am AT&T and the PGA TOUR are making it possible for golf fans to get closer to the action at the famous California course for the AT&T Pebble Beach Pro-Am this year. Groove Jones was asked to create multiple digital and interactive experiences that allowed fans to engage with a hologram version of Jordan Spieth (the 11-time winner of the PGA TOUR), giving fans the chance to interact with the star virtually as well as an interactive golf club swing experience. PGA Interactive Magic Leap The centerpiece of the fan activation was the set of Jordan Spieth’s Titleist clubs that were used to create a Magic Leap experience. Golf fans had the chance to put on the Magic Leap One headset to interact with the clubs and view a hologram of Jordan Spieth tell his personal stories about each club. Fans enjoyed the one on one hologram session with the pro and to hear his perspective on how he uses each club. The Magic Leap experience featured a Minority One interface, where participants could interact with the holograms through hand gesture controls.