Detroit Auto Show 2019 - NAIAS

Ford Motor Company is Using a Gamified VR Experience to Demonstrate the New Co-Pilot360™ Safety TechnologyWe were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite of Ford Co-Pilot360™ safety products. Consumers and the press got a chance to take a VR driving experience in the 2019 Ford Edge and Explorer vehicles that took them on a journey from their home a drive on a busy highway and then into the city. This five-minute interactive experience put them in a variety of scenarios where they faced numerous obstacles and hazards to demonstrate the safety technology. The onsite activation allowed attendees the opportunity to view the Ford Edge and test their abilities. A leaderboard system displayed the daily rankings of user’s scores.