DRIVEN: A Celebration of LatinX Artists - Pop Up in Los Angeles, CA | The Vendry

DRIVEN: A Celebration of LatinX Artists

October 2020
Pop Up
Los Angeles, CA
500 - 1,000 Attendees
 
Overview
From AKJOHNSTON Group
With five weeks between concept and load-in, our creative team conceptualized how to showcase nine LatinX artists in the center of Hollywood by taking notes from the pandemic: Put people in their cars and send them on a road trip! At the heart of Hollywood, the iconic Palladium theatre facade and back parking lots were transformed with over twenty trucks of mulch, greens and custom fabrications t
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