Neocon

Exhibit Design and Build - AVA by Novalis Innovative Flooring For their first major show in the US, AVA by Novalis wanted an exhibit that mimicked a shipping container, but felt open and airy. In the space, copious branding with a premium, non-retail feel was a must to ensure that the client stood out from competitors. The exhibit had to appeal to a wide range of verticals. The flooring – the client’s product - had to be the primary design element to the space. For this project, the structural design would need to accent the floor instead of vice-versa. The color palette was limited to white and neutrals with pops of the brand signature lime to direct focus to the flooring, which was assembled from a variety of artfully-arranged finishes and colors. An overhead beam with pendant lights stretched across the entrance to visually box out the exhibit, while clean white beams transected the space to suggest a boxy container ceiling with an open feel. Corrugated metal elements continued the container feel, while contrasting the premium flooring, lighting accents and bright laminate treatments. Buttery-soft rounded-edge leather seating contrasted with straight lines throughout the structure and with cement-look laminate treatments. For engagement, a “selfie station” was created from the client’s products layered into the Chicago skyline. The primary logo treatment was backlit to remain consistent during natural light changes and provide high ID to this edgy brand.