Estee Lauder Airport Activation

March 2018
Experiential Activation
New York, NY
20,000+ Attendees
From WOW Entertainment Inc.
This long term brand activation at Terminal 1 of JFK Airport included a branded claw machine. With so much foot traffic in Terminal 1, the claw machine had to be equipped with numerous security features while at the same time maintaining its branding appeal to those passengers in order to grab their attention. The activation which was originally slated for (2) months was extended to (5) months due to the overwhelming success.
Venue map
JFK International Airport
New York, NY
Event Team
Agencies & Vendors