Cherry Blossom Festival

To celebrate the Cherry Blossom Festival, McDonalds provided a Pop Up Brand Activation for the 20,000 plus attendees with (3) customized & branded arcade games. Each arcade game rental provided festival attendees the opportunity to win unique McDonald's promotional giveaways. The activation was successful as the each of the (3) customized arcade game rentals ran at 95% occupancy and were so popular that there was a (1) hour wait from the time that the festival opened. The waiting time allowed McDonald's representatives to further engage with attendees about all of what McDonald's does.