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Ariana Grade Fragrance Launch Concert

September 2016
Product Launch
New York, NY
1,000 - 5,000 Attendees
 
Overview
From Danielle Dioguardi
Designed and executed a surprise concert in the Broadway Pedestrian Plaza for the Ari by Ariana Grande fragrance launch as a teaser event for Macy’s Front Row. Worked with NYC SAPO & NYPD to permit and secure the event.
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