Hot Wheels at The SEMA Show

The 2019 Hot Wheels Legends Tour wowed 90,000+ gearheads at 20+ events around the globe, in search of the ultimate custom car design. Heads turned and heats pounded as the tour rolled into the SEMA Show in Las Vegas on November 5 for the final lap of this international showdown. Mattel brought in Mirrored Media to bring their vision to life with the Hot Wheels Pavilion at SEMA. Mirrored was tasked with creating a presence for Hot Wheels in the SEMA platinum lot, among many other sizable auto brands. The Hot Wheels Pavilion featured a two-story booth, display wall of diecast Hot Wheels cars, a Dickey’s framed race jacket, branded photo moments, live painting, and a massive Hot Wheels race track. Along the sides of the Hot Wheels Pavilion, the 20 life-size finalist cars from the 2019 Legends Tour were displayed for attendees and judges to view. Also on display were the 5 previous winners who had already joined the Hot Wheels Garage of Legends, and had their cars turned into real diecast Hot Wheels cars. The programming schedule featured meet & greets with exciting and relevant influencers from the auto space, including Supercar Blondie, Tanner Fox, and Sidney Hoffmann. After participating in the Legends Tour as a judge, Jay Leno took the stage to announce the 2019 winners and officially induct them into the Hot Wheels Garage of Legends!