PROMise: Prom with a Purpose

4AM was proud to partner with iHeartRadio and Z100 New York to produce the area's first virtual prom event, "PROMise: prom with a purpose". The goal was to celebrate the achievements of the graduating class of 2020 while committing to creating a better future, together. 100% of the proceeds benefitted the Brotherhood-Sister Sol, Apollo Theater, and United Neighborhood Houses, who dedicate their work to empowering young people to act as social change agents, inspiring them to advocate for opportunity and access for all.