Patrón x Guillermo del Toro Launch

On International Tequila Day, the focus centered around the launch of the much-anticipated Patrón x Guillermo del Toro in Los Angeles. Over 375 guests attended including Guillermo Del Toro, John Paul Dejoria and Francisco our master distiller. Event venue was styled perfectly for the theme, staff was styled in makeup and hair, 30 VIP’s received hand delivered coffin invites Valet and Uber Codes were offered for all guests, Guests entered and placed candles or incense on GDT alter, this was most photographed of the evening, Dream Team Mixologist Stephen Halpin and Rosie Ruiz created and oversaw all batching of cocktails. Two GDT interactive instagrammable drink stations were front and center upon entry, using skull ice cubes Food was passed on antique beverage carts,Liquid Nitrogen Popcorn & Dream Pop Popsicles MAC Makeup Station for guests , Girl on a swing handed out messages in a bottle-guest favorite!, Photos of GDT and box artwork were throughout the venue, Creepy lenticular photographs placed all around venue, Saw musician on back courtyard