Intrinsic x VICE Night Market

VICE Night Market was a a bi-weekly food market that brought in hundreds of attendees ready to taste the best food that the city had to offer. Hosting a rotating roster of different food vendors, a bar, live DJs and nightly surprises curated by VICE the Night Market was the spot to kick-off the weekend and immerse in what’s new from VICE via food, drink, music and more. We brought to life the iconic bodega culture of NYC and Intrinsic’s #bringyourself campaign. to amplify our client's partnership with VICE. The experience included a custom label maker disguised in an ATM machine for consumers to #bringyourself the way @zimernyc did when he designed the iconic wine bottle label.