Overview
From Amplified Marketing
The South Beach Wine & Food Festival is a national, star-studded, five-day festival showcasing the talents of the world’s most renowned wine, spirit and beer producers, chefs and culinary personalities. The festival attracts more than 60,000 guests annually to its events throughout the five-day weekend, which take place at various locations throughout Miami.
For its third year of sponsorship Heineken Light activated the Grand Tasting Village with a 70x20' footprint. The Heineken Light Beach Bash brought to life the iconic beach celebrating with sharable moments in a high-energy setting.