RIPLEYS BELIEVE IT OR NOT

THE CHALLENGE Create an exciting experience for Comic Con attendees outside of the convention center in true Believe It or Not! Fashion. THE BIG IDEA The Believe It or Not! Car Lot was a 60x60 themed environment mimicking a used car lot. Flanked by inflatable tube men, the lot featured the world’s smallest car to a Landspeeder. Guests could enjoy a mediocre cup of coffee, enjoy photo opps, play vintage Ripley’s pinball and be part of a human car wash along with enjoy pieces for Ripley’s collection SUMMARY 12,500 Guests over 4 event days 330 Million Media Impressions 18 million social impressions 10,000 sweepstakes entries Top 10 activation by Adweek