Overview
From Twenty Twenty Agency
THE CHALLENGE
Provide fans an up close and personal chance to interact with New Hope Club and their music in key markets
THE BIG IDEA
Design and produce two listening parties – at the Roxy Hotel in NYC, and Employees Only in LA – where fans were met with floral designs that brought the album art to life as well as mocktails inspired by the band members. After an exclusive set, fans were able to take photos with a custom step & repeat
SUMMARY
Band’s IGTV Story featuring both events garnered over 36K views
106 Million Social Media Impressions
400 Lucky Fans got to attend
Several press features in the days to follow