The Vendry is now part of Groupize! Read more
VIVO BAREFOOT PRIMUS LITE II SHOE LAUNCH
May 2019
Collaborators
Product Launch
Los Angeles, CA
25 - 50 Attendees
Overview
From Twenty Twenty Agency
THE CHALLENGE
Launch the Primus Lite II Bio shoe to wellness influencers
THE BIG IDEA
Design a day long event to highlight sustainability in fashion by leading influences on a 3-mile hike and returning to a beautiful basecamp to learn about sustainability in food with a zero-waste chef.
SUMMARY
25 influencers attended the event
130+ Instagram posts with over 100k impressions
Multiple Media stories highlighting the event and shoe
%2F-118.2804993%2C34.1328023%2C13%7D%2F300x300%3Faccess_token%3Dpk.eyJ1IjoibWF0dC12ZW5kcnkiLCJhIjoiY2xlZWZkNTQ1MGdhZTN4bXozZW5mczBvciJ9.Jtl0dnSUADwuD460vcyeyQ)
Event Team
Agencies & Vendors
- Florals & Design
Brandy Greenleaf
Los Angeles, CA
- Photography
Linda Pianigiani
Los Angeles, CA
