VIVO BAREFOOT PRIMUS LITE II SHOE LAUNCH

THE CHALLENGE Launch the Primus Lite II Bio shoe to wellness influencers THE BIG IDEA Design a day long event to highlight sustainability in fashion by leading influences on a 3-mile hike and returning to a beautiful basecamp to learn about sustainability in food with a zero-waste chef. SUMMARY 25 influencers attended the event 130+ Instagram posts with over 100k impressions Multiple Media stories highlighting the event and shoe