NASCAR Pup Series NBC

This series of family-friendly activations aimed to increase awareness of attendees and Nascar fans to the issue of mistreated and abandoned animals. The combination of puppies and top-speed stock-car excitement resulted in the event exceeding the organizers expectations. The mobile adoption container toured several cities in the United States during Nascar’s season. Competitive features, advantageous dimensions and the custom-built Nascar race track resulted in a unique playground for young puppies with names inspired by recognized drivers.