McMillions on Main Street Sundance 2020 - Experiential Activation in Park City, UT | The Vendry

McMillions on Main Street Sundance 2020

January 2020
Experiential Activation
Park City, UT
20,000+ Attendees
Who remembers the 90's McDonald's Monopoly Game? We sure did along with many others, but what most don't know is that from 1989-2001 there were almost no legitimate winners of the larger prizes. HBO's McMillion$, a six-part docuseries, uncovers the intense story behind this $24 million-dollar scam and the mastermind behind it. At Sundance '20 MKTG partnered with HBO to promote McMillion$, through
OP Rockwell
Park City, UT
Event Team
Agencies & Vendors