Schwan's Truck Tower

Helping the household name activate on the biggest stage of the year, our team crafted a unique gaming experience for fans during Schwan’s activation at Super Bowl LII. We developed a fully-custom game show-inspired trivia game where fans could test their knowledge in a head-to-head trivia battle displayed behind their contestant podiums on an integrated 45-foot tall, high-resolution LED wall. Using our custom-built registration system, fans created a unique bobblehead as their in-game avatar and digital takeaway for a social sharing opportunity.