Verizon Media Adweek Lounge

September 2019
Conference / Summit
New York, NY
20,000+ Attendees
Verizon Media debuted its brand with its inaugural activation at Advertising Week 2019 and needed a sophisticated, premium lounge that catered to and educated attending advertising professionals about their massive presence. We gamified lead capture to entice attendees to learn more about Verizon Media by testing their trivia skills and winning swag along the way through our custom Spin to Win prize wheel and inventory-tracking system. To further illustrate the impact of the brand, we created dozens of content pieces for display including the unveiling of the Yahoo Mail rebrand. Additionally and serving as a focal point within the space, we embedded a fiber-optic map, headphones and touch screens into a wall showcasing what Verizon Media has to offer, worldwide.
Event Team
Agencies & Vendors