Spotify's Viva Latino Live

Spotify needed an elevated fan experience surrounding the Viva Latino Live concert that catered to their highly engaged social audience. Constructing meticulously crafted floral walls as the perfect selfie backdrop, we gave fans an ideal photo opp to remember the music and the night. Built to withstand tropical winds, the team constructed a series of custom fabricated floral walls that showcased the night’s artist lineup to encourage fans to stand among their idols, strike a pose and share it socially. As the concert raged on, we encouraged fans to share their photos from the floral walls or anywhere else through the #VivaLatinoLive hashtag where our team pulled their photos from and into a gallery. Inside the stadium, fans could make their way to the gallery wall and kiosks to search for and print out their personalized and branded photo as a takeaway.