Klarna Drag Brunch

We recently teamed up with our client Karna to produce a live-streamed event for the drag queen community. This community, which connects with its fans and makes its income from live shows, brunches, and touring, has been particularly impacted by COVID-19. Karna wanted something fun, creative, and interactive to engage their members. Our collaboration, Breakfast for Dinner, a weekly Facebook Live show with two famous drag queens, is meeting the challenge. Roommates Kim Chi and Naomi Smalls, who made their fame on RuPaul’s Drag Race, host the series from their home. As an added draw, partner/client Karna pledged to donate $1 per viewer to drag entertainers now out of work (up to $5,000 per show). We’re Magnetic worked virtually with Chi and Smalls to set up a studio in their apartment. One person delivered all the necessary equipment, which Kim Chi and Naomi Smalls were largely able to set up themselves. And, as a full service production company, We’re Magnetic provided virtual professional production coaching and services. We used Facebook Live because Klarna and the two queens were already on this platform, as was the drag community.