The LAB at Panorama powered by HP

In 2015, META was approached by Goldenvoice/AEG to pitch on a “Future Lab” as a centerpiece of what would become their premiere NYC music, arts, and technology festival, Panorama. Goldenvoice knew the future of music festivals must incorporate technology as a fundamental creative pillar, yet didn’t have the know-how to bring this idea to life. Rather than a singular, large scale tech activation, META proposed a revolutionary new approach for what would be called “The Lab,” in first and foremost celebrating and focusing on the artists behind the technology, and the greater NYC community. These artists should be billed and treated with the same esteem as the musical artists themselves. To showcase their work, META devised a three part model for 2016, in the Facade, the Exhibition, and the Dome. A major hit in its debut, the LAB would continue to evolve for the next two years, creating a three year engagement that would go on to transform what’s possible at a major festival.