Macy's Barbie x PUR Cosmetics

December 2019
Pop Up
New York, NY
20,000+ Attendees
From OneNine Design
Macy's Barbie Beauty Pop-Up - In collaboration with Macy's and TwelveNYC we designed an interactive shopable beauty pop-up at the iconic Macy's flagship store, Herald Square. Barbie's dream beauty space highlighted her partnership with PUR Cosmetics. Complete with a life size Barbie box photo op, vanity and interactive instagramable moments. Launch December 2019 and will run through April 2020.
Event Team
Agencies & Vendors
  • Experiential Agency
    OneNine Design
    Los Angeles, CA
  • Fabrication
    Hook Fabrication
    Brooklyn, NY