Lincoln Summer House - Experiential Activation in New York, NY | The Vendry

Lincoln Summer House

August 2018
Experiential Activation
New York, NY
 
Overview
From Steel Space Concepts
This activation brought to Lincoln’s fans and prospective customers: Headspace meditative experiences, custom test-drive experiences and first looks at some of the newest vehicles in the brand’s lineup. The challenge faced by the brand was to create a buzz and build awareness around new and refreshed Lincoln vehicle models. The team chose to deploy a Steel Space Concepts activation unit at Pier 1
Event Team