Domopalooza LIVE 2020: Virtual Broadcast

Let’s be real, the effects of COVID-19 on our industry are undeniable and the future of the event world is currently in uncharted territory. For many of our clients this means pivoting to offer a virtual streaming option for their event and connecting with their audience digitally. We had the opportunity to hit the ground running with Domo. Despite cancelling their live in-person event with about 3,000 pre-registered attendees in the first week of March, they decided to switch to an all virtual conference adhering to the same time frame. This meant figuring out the logistics and pulling together all of the assets needed for a virtual show in just two weeks through a combination of pre-recorded content and our live-stream. Additionally, we worked with breakout session speakers to ensure that their sessions were also available to attendees on demand. We ultimately were able to produce a virtual conference event that has been received with glowing reviews from virtual event attendees and our client alike. The audience that tuned in online was triple in size compared to the anticipated in-person attendance, despite an earthquake and aftershocks during the live stream production that was filmed at WEBB HQ in Salt Lake City, Utah. At this point, we feel like we can face just about any challenge.