Kenzo

This mobile experience traveled from Paris, London, Milan and Barcelona for 2 weeks. The pop up was an introductory teaser campaign to ultimately launch KENZO's latest campaign for their "Memento 2" collection. The campaign, shot by Peter Lindbergh, featured iconic pop star Britney Spears as the face of the collection. A BENZO-branded pop up truck, featuring Memento's 2 prints and gifting their very own KENZO Cola - also developed by The Mob - was driven around Paris to tease locals and tourists about KENZO's new campaign. Activations were implemented to engage with customers, inviting them to participate in a contest to win Britney Spears concert tickets.