LuluLemon Lincoln Park Store Opening

One of our cornerstone brand clients, Lululemon has tapped ESP Presents to bring its fashion-meets-zen brand to life across numerous platforms. To celebrate the launch of Lululemon’s first and largest experiential store in the US, the company sought out ESP Presents, to lead their prestigious 500+ person opening event. The goal of the event was to establish Lululemon as more than an athleisure company; but as a lifestyle destination. Designing a journey through the space that would allow guests to roam through a variety of surprise-and-delight moments, ESP Presents focused on fostering community, discovery and curiosity, rather than sales at this non-transactional event. With a multi-sensory approach, ESP Presents curated a suite of unique experiences, including projection mapping, meditative sound baths, silent disco, live performances, alongside delicious culinary creations and cocktails, the launch party created impact in the market.