Dos Equis NCAA Championship VIP Cocktail

January 2020
Cocktail Reception
New Orleans, LA
100 - 150 Attendees
 
Overview
From Crush Studio
You can't come to New Orleans and not have a typical NOLA night... That's why Crush and Dos Equis partnered to bring out the stylish, iconic New Orleans theme to the NCAA Championship. Dos Equis hosted a night for their VIPs where Crush leaned into the historic and dark feel of the streets of New Orleans and mixed in a bit of that iconic Dos Equis branding. Guests were invited to enjoy everything from a cold one served by Jay Cutler to a personalized beer glass etching station, topping the night off with sugaring their own beignets and following a second line band down the streets of NOLA! The entire space was filled with mood lighting from New Orleans-style street lamps and bistro lights strung throughout. Interactive branding elements decorated the moody, gold mirrors that filled the walls of the bar area and comfortable, jewel-tone seating sprawled throughout the patio.
Event Team
Agencies & Vendors
  • Experiential Design
    Crush Studio
    Denver, CO and Los Angeles, CA
People