Sports Research Product Launch

The best accessory at Sports Research's relaunch and branding reveal was a healthy glow. The night proved that #sweatissexy, as guests burned down the dance floor to DJ Millie and a surprise performance by Wale. The entertainment also included shadow-cisers, our troupe of trained dancers pumping iron to the beat. Healthy passed apps were served by Chef Jason Fullilove of Beverly Jean LA. And, Hodde Bros created the custom bar program with signature cocktails inspired by the new Sweat Sweat product line. Guests could choose from 3 different photo opportunities - a custom Chase Collective photo booth, a quicksnap Phhhoto booth and an Instagram wall. With so many influencers, amplification was the main goal.