Sony Alpha

Smilebooth designed and built immersive, large scale activations for Sony's #BeAlpha campaign in citites all across the United States (including NYC, LA, Boston, Nashville, San Francisco, and Seattle). These events cater to aspiring and professional photographers, so in addition to our activations, we set up an array of spectacular photo opportunities throughout each event so you can hardly turn a corner without stumbling upon an incredible photo opportunity. Thousands of attendees took home stylized images with custom overlays, and our roaming photographers captured the behind-the-scenes action of these epic #BeAlpha events.